The concept pitch (example here) should be presented as a slide presentation that is aimed at showing the TV producers the key symbolism, style, colour ideas and branding of your shows titles. The production company has asked you to include the following slides:
1) The main themes to be included in the title sequence
2) An outline of the target audience and how you intend to attract them
3) How does your title sequence use or change the concept of the original film (The Apartment)
4) Reference images and mock-ups to illustrate key shots, titles, colour and iconography, with an explanation and reasoning
5) Examples of fonts, title graphics and credits, with explanation and reasoning
The original titles to The Apartment are below:
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